SUMMARY
Extensive experience in direct mail, promotional, editorial, advertising, digital content, interactive marketing,
packaging and brand/concept development copy servicing widely diverse fields of business and target audiences:
• fashion retail • beauty companies • e-commerce • catalog agencies • magazines • book publishers • websites
PROFESSIONAL EXPERIENCE
FREELANCE 1994 - PRESENT
Package copy and re-branding for Cotz Skincare. Skin care launch for Borghese Cosmetics. E-commerce copy for C21Stores.com. Web content and online promotional materials for addcoachinggroup.com, PeterEcklundMusic.com, Reba Brides. Direct mail, retail advertising and concept work for Lord & Taylor, Macy's Home, AGA, Redcats USA, Hanover House Direct. Packaging and positioning for Avon Products Global Division. Fashion, beauty and lifestyle editorial copy for Self Magazine, Harper's Bazaar Magazine, Discovery Girls Magazine. Catalogs, sales solicitation, point-of-sale materials, book jackets and cover copy for Pocket Books, Dell Books, Friedman Fairfax Publishing.
Avon Products, Inc., New York, NY 2004 – 2012
Senior Copywriter (2011 – 2012)
Promoted current product line to millions of Avon Representatives.
• Created copy for bi-monthly catalog featuring makeup, skincare, personal care, fragrance, gift and home decorating.
• Developed collateral pieces including brochures, content cards and informational kits to enhance the Representative/Customer relationship, resulting in increased earnings and repeat sales volume.
Senior Copywriter (2004-2011)
Wrote headline and body copy for the Avon Brochure (print and online), the prime marketing tool of one of the world's largest direct-selling beauty companies.
• Supported marketing strategy with creative concepts to generate consumer interest and ensure maximum sales productivity.
• Contributed to pre-launch branding, naming, and packaging copy for new products.
Lord & Taylor, New York, NY 1996 – 2004
Direct Mail Copy Manager (1999 – 2004)
Senior Writer duties, plus edited staff copy; acted as liaison between Copy and Production departments; conceptually developed and helped implement copy tone and format innovations; wrote email blasts to website subscriber base.
Senior Writer (1996 – 1999)
Catalog copy (fashion editorial and price-driven formats) promoting retail sales for fashion, beauty, fragrance, gift and decorative markets. Work executed in a desktop publishing environment, requiring excellent computer skills and knowledge of typography. Complete project management from merchandising meeting through final release.
Macy’s Inc., New York, NY 1995 – 1996
Copywriter (freelance)
Catalog copy for fashion, home and electronics divisions.
PREVIOUS EMPLOYERS
Revlon, inc., New York, NY
Writer
Promotional, point-of-sale and advertising materials (brochures, sell sheets, free-standing inserts, display copy,
sales kits, product names and package copy) for hair care, cosmetics and daily needs.
Seventeen Magazine, New York, NY
Copy Chief
Wrote copy for fashion, beauty, fabrics, decorating/crafts and food departments from editorial notes, briefings or phone/in-person interviews; planned copy content on layouts with service editors and art department. Supervised
two copywriters. Edited/proofread all editorial copy.
Copywriter
Headlines, blurbs and body copy for all service departments listed above.
William Morrow & Company, New York, NY
Promotion Writer
Ballantine Books, New York, NY
Editorial Assistant
EDUCATION
B.A. English Literature, Rosemont College, Pennsylvania
COMPUTER SKILLS
InDesign, MS Word, Quark XPress, Excel
ADDITIONAL INFORMATION
Active volunteer, PAWS NY (Pets Are Wonderful Support)
Competitive ballroom dancer
Performer in over 20 Off-Off Broadway and Equity Showcase plays and musicals
Traditional jazz writer: blog entries, websites, performance reviews, liner notes